Last Revised: 2nd Feb 2026
Vortex Media LLC, Inc. and/or its affiliates (collectively, “Vortex,” “we,” “us,” or “our”) provides technology and services to digital publishers and other business customers (collectively, “Publishers”). These services may include Vortex’s curated marketplace, ad-serving and monetization tools, video and/or display advertising products, and publisher-facing components such as a video player or similar integrations (collectively, the “Services”).
Publishers use the Services on their websites, apps, connected TV environments, or other digital properties (the “Properties”) to deliver content and serve advertising.
This Privacy Policy describes Vortex’s privacy practices regarding information that may be collected about individuals who visit or use Properties that embed or interact with our Services (“End Users,” “you,” or “your”).
We collect information in connection with the Services in the categories described below. The specific data collected depends on how a Publisher implements the Services, the device you use, and applicable permissions/choices.
“Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked (directly or indirectly) with you or your device.
Device and app information may include:
We may also collect information that is not identifiable on its own, such as technical, diagnostic, and aggregated usage data (“Non-Personal Information”). This can include:
Important: If Non-Personal Information is combined with Personal Information (or otherwise becomes linkable to an identifiable device/user), we treat it as Personal Information to the extent required by applicable law.
Because the Services support ad delivery and measurement, we may collect and process:
Ad information, including:
We may infer coarse location (such as city/country) using IP address or similar network signals. This generally does not reveal precise location.
In some environments, precise location may be collected by third parties (e.g., advertisers or measurement partners) only if you enable device-level location services and the applicable app/site provides that access consistent with permissions and law.
We use the information we collect for purposes such as:
We do not “rent” or “sell” Personal Information in the traditional sense. Where laws define “sale,” “sharing,” or similar concepts broadly (e.g., for cross-context behavioral advertising), Vortex provides choices described in Section 10 (Your Choices & Opt-Outs).
We may share information collected via the Services with:
We may also share aggregated or de-identified information that cannot reasonably be used to identify you, for analytics, reporting, or business purposes.
Where required (e.g., in certain jurisdictions), Vortex processes Personal Information under one or more legal bases such as:
Publishers may also collect and control data independently; see Section 12 (Publishers as Controllers / Third Parties).
Vortex operates globally, and information may be processed in countries other than where you live. Where required, we use appropriate safeguards for cross-border transfers (such as contractual protections) and take steps designed to protect Personal Information consistent with applicable law.
When you access Properties using the Services, Vortex and authorized third parties may use technologies such as cookies, pixels, SDKs, tags, scripts, and similar tools (“Tracking Technologies”) to:
Publishers may implement consent tools and/or preference mechanisms (e.g., a consent banner) to help you manage these technologies.
Your choices may vary by device, browser, and jurisdiction.
Most browsers let you manage cookies and site data through settings. Blocking cookies may affect certain site functionality.
You can learn more and opt out of certain interest-based advertising via industry tools such as:
If you enable a recognized opt-out preference signal such as Global Privacy Control (GPC), we (and/or Publishers) may treat it as a request to opt out of certain forms of “sale”/“sharing” or targeted advertising where required by law and supported by our implementations.
On mobile devices, you can typically limit ad tracking or reset your advertising identifier through device settings (e.g., iOS/Android advertising controls).
Where applicable law provides such rights, you (or an authorized agent) may request to opt out of “sale” or “sharing” of Personal Information (as defined by that law). See Section 11 for how to submit requests.
Depending on where you live, you may have rights such as:
How to submit a request:
Email: [privacy@vortexmedia.com] (or use [web form link])
Include: the Property you visited (if known), device/browser details, and the request type.
We may need to verify your request (which can include confirming device identifiers or other signals), consistent with applicable law.
Publishers control their Properties and may collect information independently from Vortex. Advertisers, measurement providers, and other third parties may also collect information directly through their own technologies on a Property.
This Privacy Policy does not cover third-party privacy practices. We encourage you to review the applicable Publisher privacy policy and any relevant third-party policies.
We retain Personal Information only as long as reasonably necessary for the purposes described in this Policy, including providing the Services, complying with legal obligations, resolving disputes, enforcing agreements, and preventing fraud.
Retention periods may vary depending on data type, technical constraints, and contractual requirements with Publishers.
We maintain administrative, technical, and physical safeguards designed to protect information processed through the Services. However, no security measure is perfect, and we cannot guarantee absolute security.
The Services are not directed to children under 16 (or the age of legal consent for data processing in the relevant jurisdiction, if higher). If we learn we have collected Personal Information from a minor in a manner not permitted by law, we will take appropriate steps to delete it.
We may update this Privacy Policy from time to time. The “Last Revised” date indicates when it was most recently updated. If changes are material, we will provide notice through the Services and/or other appropriate means.
