For publishers
Vortex Media turns your journalism into vertical video experiences on your site and in your apps. Readers stay because the content is worth watching, and every view is backed by curated premium demand.
Content first
Most monetization tools start with the ad and look for somewhere to put it. We start with the experience your audience came for.
Formats
Video and display formats designed around your content, from in-read players to full-screen stories, wings and native cards.
Curated video
Even large newsrooms don't always have enough video for every page. Curated editorial video fills the gaps, chosen for your audience and held to your standards, so your own reporting stays at the center.
Monetization built in
Every experience earns with video and display demand from curated premium buyers who want trusted editorial context.
Control
The player takes on your styling, and your policies apply to everything that runs. Built-in A/B testing shows which layouts and formats work best for your readers.
Web and apps
One web tag places the player on your site. In your iOS and Android apps, the native Vortex SDK brings the same video experience and monetization.
We look at your content, audience and pages together and agree on placements, styling and policies.
A single web tag places the player on your site. In apps, the native SDK does the same job.
Our managed service team runs tests and adjusts the setup with you.
It starts as a content product. We give your audience editorial video worth watching, and monetization is built into that experience rather than added on top.
Yes, and we recommend starting there. Your newsroom and social video are what readers come for, and AI teasers created from your articles add even more of your own journalism.
Curated editorial video fills the gaps. It is chosen for your audience and categories, mixed with your content in the proportions you set, and held to your policies.
You do. Editorial control, content categories and ad policies stay with your team.
In-read autoplay, click-to-play and full-screen swipe on mobile, in positions such as mid-article or bottom of page.
Video and display demand through RTB, private marketplace and programmatic guaranteed deals, with Prebid supported on both client and server side.
Yes. The native iOS and Android SDK brings the same video experience into your apps, with rewarded, interstitial, native and banner formats.
Yes. The player takes on your brand styling so it looks like part of your site.
Not necessarily. Our managed service team tunes placements, formats and demand with you.
A/B testing and placement-level reporting show what readers watch and what earns, so decisions are based on real data.
Talk to us about the right video experience for your audience and how it will earn.
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