For news & content apps
Your app is where your most loyal readers live. Vortex Media turns your journalism into a vertical video experience inside it, so readers find more to enjoy without leaving, and the video pays its own way.
Native experience
Short, swipeable video built into your product and styled like the features your own team ships.
Content first
The best video for your app is the video your newsroom already makes. We build the experience around your clips, your social video and AI teasers created from your articles, reviewed by your editors.
Curated video
Large newsrooms publish a lot, but not always enough video to fill a feed every hour. Curated editorial video fills the gaps, chosen for your audience and held to your standards, so your own reporting stays at the center.
Monetization
Video views earn with curated premium demand from buyers who want to appear next to trusted editorial content. Your policies decide what runs.
Every format
Rewarded, interstitial, native, banner, and video formats, delivered through one SDK and placed where they respect your readers.
Vortex OpenSDK
Integrate once on iOS and Android, then connect any ad network or SSP through Prebid Server, OpenRTB, VAST or native formats, without adding another SDK.
A home screen rail, a dedicated video section, watch next in articles, or all three, planned with our team.
Your iOS and Android developers integrate the native SDK with a few lines of code.
Bring your own video, add curated content where it helps, and we tune placements and demand with you.
Yes, and we recommend starting there. Your newsroom and social video are what your readers come for, so the experience is built around them. AI teasers created from your articles add even more of your own journalism to the feed.
Curated editorial video fills the gaps. It is chosen to suit your audience and categories, mixed with your content in the proportions you set, and held to your content policies.
It is designed to extend it. Video sits in a rail, a dedicated section or watch next inside articles, and article teasers send readers back into your stories.
Rewarded video, interstitials, native in-feed ads, banners, and instream and outstream video, including ads inside the vertical video experience.
Yes. The Vortex SDK is native on both platforms and integrates with a few lines of code.
It is the open side of our SDK. Once it is in your app, you can connect any ad network or SSP through Prebid Server, OpenRTB connections, VAST or native formats, without adding another SDK for each partner.
Yes. The Vortex OpenSDK lets you keep the demand partners you already use and add curated demand from Vortex Media alongside them.
Yes. The SDK supports both, so it fits alongside the Google tools many app teams already run.
You do. You set content categories, brand safety rules and ad policies, and creative filtering keeps unwanted ads out of your app.
Reporting shows how placements, formats and demand perform, so you and our team can tune the experience based on what your readers actually watch.
Talk to us about the right video experience for your readers and how it will earn.
