Vortex Media Insights
Practical thinking on programmatic yield, video, in-app, CTV and supply transparency from the Vortex Media team.
Three display units that run inside a vertical video player: a 336x280 linear display, a full-player vertical creative and a 320x50 bottom wing.
Read article : Display inside the player: linear, full-player and bottom wing unitsWhat separates in-stream from outstream video ads, how each behaves on viewability, pricing and user experience, and when a publisher should use which.
Read article : In-stream vs outstream video ads: which to use whereA plain explainer: what vertical video advertising is, where it runs, which formats are involved, and how the inventory is bought and measured.
Read article : What is vertical video advertising? Formats, placements and how it worksAds inside content people chose to watch benefit from attention, context and trust. How to plan, buy and measure placements in content-led environments.
Read article : Why content-led environments are better places for brand advertisingA practical checklist for iOS and Android teams adding a video and ads SDK: planning, privacy prompts, testing, staged release and monitoring.
Read article : Integrating a video and ads SDK: a checklist for iOS and Android teamsHow brand advertisers can reach mobile gamers with opt-in formats, brand-safe game environments and measurement that goes beyond installs.
Read article : Reaching gamers the right way: a brand advertiser’s guide to in-game adsA practical plan for game studios: map ads to the core loop, protect paying players, set up demand and control creatives without harming play.
Read article : Monetizing a mobile game without hurting the player experienceA practical walkthrough of how an app SDK talks to Prebid Server, from stored requests and privacy signals to auctions, caching and rendering.
Read article : Prebid Server in mobile apps: how server-side bidding works in-appAn open SDK lets app publishers add ad networks and SSPs through standard protocols instead of shipping a new SDK for every demand partner.
Read article : One SDK, any demand: what an open SDK means for app publishersHow news and content apps can add editorial video through home rails and video sections, keep editorial control and grow the value of each session.
Read article : Video in news apps: bringing editorial video into the app experienceWhy publishers who lead with editorial experiences, and build monetization into them, earn more over time than those who lead with ad slots.
Read article : Content first, monetization second: why editorial experiences pay morePremium inventory is defined by quality signals and curation, not a high CPM. Learn what to look for and how to evaluate a programmatic marketplace.
Read article : What premium means in programmatic: curation, not just priceWork with Vortex Media
Curated demand, respectful formats and experts who tune your setup with you.
We use cookies that are needed to run this website. With your permission we would also use optional analytics and marketing cookies. They stay off unless you allow them. Privacy Policy
