CTV for digital publishers: where to start
A practical starting point for web publishers moving into connected TV: content needs, distribution options, ad insertion basics and measurement.
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Insights for publishers, advertisers and app teams
Practical thinking on programmatic yield, video, in-app, CTV and supply transparency from the Vortex Media team.
Supply path optimization from the buyer’s side
A practical guide for buyers to shorten supply paths, read sellers.json and schain, and cut reseller hops without losing the inventory they need.
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Monetizing without slowing the page: ads and Core Web Vitals
A practical guide for ad ops teams on how ads affect LCP, CLS and INP, and the fixes that protect page speed without giving up revenue.
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Viewability and completion rate: what they tell you, and what they don’t
Viewability and completion rate are useful quality signals but easy to misread. Learn how they're measured, how they get gamed and what to pair them with.
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From article to vertical video: how AI teasers work
How AI turns a written article into a short vertical video, where editors stay in control, and the guardrails that keep teasers accurate and on brand.
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Brand safety starts with supply, not blocklists
Keyword blocklists block good news and miss real risk. Here's why brand safety works better when it starts with where your ads can run at all.
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ads.txt, app-ads.txt and sellers.json: a practical guide for publishers
What ads.txt, app-ads.txt and sellers.json each do, how to write them correctly, and the common mistakes that quietly cost publishers demand.
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One campaign, every screen: planning across web, in-app and CTV
How to plan one campaign across web, in-app and CTV: the role of each screen, frequency across devices, creative adaptation and consistent measurement.
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In-app advertising: what changes when there’s no browser
Apps don't have URLs, cookies or page tags. Here's how in-app advertising really works: SDKs, bundle IDs, app-ads.txt, device IDs and store rules.
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Adaptive price floors, explained
Static floors leave money on the table or kill fill. Learn how adaptive price floors work, how to test them and which pitfalls to avoid.
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Vertical video belongs on publisher sites, not just in social apps
Vertical video isn't only for social apps. Here's why the format works on publisher sites, the UX principles that matter and what publishers gain.
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Beyond vertical video: why we’re building a curated marketplace
Why Vortex Media is growing from vertical video into a curated, cross-screen marketplace, and what that shift means for publishers and advertisers.
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Grow revenue and reach across web, in-app and CTV
Curated demand, respectful formats and experts who tune your setup with you.