Audiences moved to short, vertical, swipeable video. Most publishers answered with players built for a different era. We build the experience people actually want, on the publisher's own property, with the monetization designed into it rather than bolted on.
Vortex Media started from a problem that keeps showing up on both sides of the market. Publishers and app teams have great content and an audience that watches video all day — but somewhere else. Advertisers have budget for video and a hard time finding places where anyone is genuinely paying attention.
Both of those are the same problem seen from two directions, and it does not get solved by adding another ad unit to a page. It gets solved by building the video experience first: a player that belongs in the newsroom's design, filled with the publisher's own video, social clips and teasers created from their articles — and then putting the advertising inside the thing people already chose to watch.
So that is what we build. One platform: an editorial vertical video experience for websites and apps, the ad formats that run inside it, a native SDK that keeps the publisher's own demand partners, and a curated marketplace for buyers who want to know exactly where their money went.
Our team has built ad servers, run yield for publishers and bought media for brands. That is why the product starts with the newsroom's problem, not with an ad slot looking for a home — and why we work as an extension of your team: planning placements together, running the tests, tuning demand with you.
They decide what we build, and just as often what we refuse to build.
The experience comes before the ad unit, always. If a format hurts the reading or viewing experience, it does not ship — however well it monetizes in a test.
Your editors, your playlists, your policies, your styling. You decide what plays, where it sits on the page, which categories and advertisers are allowed anywhere near it.
Keep your demand partners and add ours, never the other way around. One integration on iOS and Android, then any ad network or SSP through Prebid Server, OpenRTB, VAST or native formats.
Declared paths in ads.txt, app-ads.txt and sellers.json, with pre-bid and post-bid fraud checks and creative filtering on every impression. Buyers should be able to check our work line by line.
Send us your site or your app and we will show you the player and the formats in your own content — on a call, or in person at the shows we attend.
Talk to us about the video experience your audience deserves, and how it will earn.
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