- What it is
- An editorial vertical video experience for publisher websites and apps, with the advertising built into the player rather than bolted onto the page.
- Who it is for
- Publishers, news and content apps, game developers, and the brands and agencies buying video, display and CTV.
- The video
- The publisher's own newsroom and social video first, AI teasers created from their articles, and curated editorial video when they need more.
- Ad formats
- 16:9 and 9:16 video, linear display, full-player vertical display, bottom wing, sponsored story, in-stream, outstream, floating player, CTV, full page, half page, side panels, native, banner, rewarded and interstitial.
- Vortex OpenSDK
- One native iOS and Android integration that connects any ad network or SSP through Prebid Server, OpenRTB, VAST and native formats, instead of a separate SDK per partner.
- Supply transparency
- Paths declared in ads.txt, app-ads.txt and sellers.json, with pre-bid and post-bid fraud checks and creative filtering on every impression.
- Where we have been
- The team attends the industry's publishing and ad tech shows through the year; the current list is on the events page.