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01

Ad Server & Demand

One ad server. Every demand source.

Every Vortex format runs through the Vortex ad server. Plug in the demand you already work with, from Prebid to Google Ad Manager and Amazon, add curated demand from Vortex Media, and manage it all in one place.

Prebid.js
Prebid Server
OpenRTB
Google Ad Manager
Amazon TAM
Direct deals
Vortex curated demand
VortexAd Server
WebVertical player
Apps & gamesVortex SDK
CTVStreaming apps
02

Integrations

Works with the demand you already have.

Keep every partner you rely on today and add ours on top. If it connects to an ad server, it connects to Vortex.

Prebid.jsClient-side header bidding: run your Prebid bidders against every Vortex placement.
Prebid ServerServer-side header bidding for faster pages and in-app inventory.
OpenRTBDirect programmatic connections to SSPs, DSPs and exchanges.
Google Ad ManagerKeep your GAM setup, line items and Google demand working alongside Vortex.
Amazon TAMAdd Amazon demand through the Transparent Ad Marketplace.
Direct & private dealsSell your own campaigns, private marketplaces and programmatic guaranteed.
03

Curated demand

Plus curated demand from Vortex Media.

On top of your own partners, Vortex Media brings curated demand from brands and agencies buying premium video, display and CTV inside editorial content. Turn it on and it runs alongside everything else you connect.

Buying options: open programmatic, direct IO, PMP, programmatic guaranteed and curated deals
04

Quality

Quality on every impression.

  • Brand safety: category and advertiser controls you set
  • Fraud checks: pre-bid and post-bid, to keep invalid traffic out
  • Creative filtering: heavy or off-brand creatives are filtered out
  • Declared supply: ads.txt, app-ads.txt and sellers.json
Supply verification checklist with ads.txt, sellers.json and fraud checks
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How It Works

Connect your demand

Bring your existing partners and integrations. Nothing to rip out, no demand to give up.

The Vortex ad server decides

Each request is checked for brand safety, fraud and creative quality, then the ad for the placement is chosen.

The ad plays in the format

The winning ad renders in the right format for the screen: vertical video, display, bottom wing or in-app.

Ad Server FAQ

No. Keep your Google Ad Manager setup and Google demand. GAM works alongside the Vortex ad server, together with your other partners.

Prebid.js, Prebid Server, OpenRTB connections to SSPs, DSPs and exchanges, Google Ad Manager, Amazon TAM, and your own direct campaigns and private deals. If it connects to an ad server, it connects to Vortex.

No. You can run only your own partners. Curated demand from Vortex Media is available when you want to add it.

Every Vortex format: the five vertical player formats on the web, and rewarded, interstitial, native and banner formats in apps through the Vortex SDK.

Brand safety and advertiser controls you set, pre-bid and post-bid fraud checks, creative filtering, and supply paths declared in ads.txt, app-ads.txt and sellers.json.

Bring Your Demand. We'll Show You the Rest.

Walk through the Vortex ad server with your own partners and inventory.

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