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01

Vertical Player

The social video experience, on your own site.

Full-screen, swipeable, story-style video inside your articles and apps. Your readers already know how to use it, and every swipe earns. Try it: swipe the phone.

DEThe Daily Edit
LifestyleStreet style: what the city is wearingWatch more
DEThe Daily Edit
AI teaser SportsThe final play, second by secondRead the full story
SponsoredSkip in 5
Kava RoastersFresh coffee, delivered weeklyFirst bag half price
DEThe Daily Edit
AI teaser AutoFive concept cars that point to 2030Read the full story
DEThe Daily Edit
CityInside the stadium rebuildWatch more
Swipe
▶
Your video, firstNewsroom and social clips
$
Ads inside the feedFull screen, skippable
02

The basics

What is a vertical player?

A full-screen, 9:16 video player that people move through by swiping, the way they watch stories and short video on social apps. On your site it opens from inside an article or a launcher on the page, plays one clip after another and keeps the reader with you instead of sending them to a platform.

  • 9:16, made for the phone in your reader's hand
  • Swipe to the next story, no taps or menus
  • Full screen, nothing competing for attention
  • On your site: your brand, your audience, your revenue
Classic playerA 16:9 box that waits for a tap, plays one video, then stops.
Vertical playerFull screen. Swipe to the next story.
03

Placements

It fits where your readers already are.

  • Mid-article: a vertical card inside the story opens the feed
  • Story launcher: round bubbles on your homepage and section fronts
  • End of article: keeps readers moving when a story ends
  • In your app: the same experience through the Vortex SDK

Mid-article

Story launcher

End of article

In your app

04

Content

Filled with video your readers actually want.

  • Your newsroom video, in a format people watch to the end
  • Your social library, brought home to your own site
  • AI teasers generated from your articles, each linking back
  • Curated editorial video when you need more
Feed mixing newsroom video, AI article teasers and curated video
05

Monetization

Monetization built into every swipe.

Five formats run inside the player, all through the Vortex ad server with any demand you connect: Prebid.js, Prebid Server, OpenRTB, Google Ad Manager, Amazon TAM and more.

16:9 VideoWeb · AppsA standard horizontal video ad centered in the vertical player, with the advertiser's name, URL and a click-through button below it.
06

Control

Your brand. Your rules.

  • Styled like your site: your colours, fonts and layout
  • You choose the sources, categories and content suitability
  • A/B test layouts, placements, formats and ad settings
  • See engagement, completion, RPM and recirculation in one report
A/B test of player positions with brand and policy controls
Scroll to exploreSwipe up to explore

Vertical Player FAQ

A full-screen, 9:16 video player that people move through by swiping, the way they watch stories and short video on social apps. On a publisher’s site it opens from inside an article or a launcher on the page and plays one clip after another, keeping readers in your experience.

A classic player is a 16:9 box that waits for a click and stops after one video. The vertical player is a swipeable feed that opens full screen, keeps playing your videos one after another and carries the ads inside the feed.

No. The feed starts with the video you already have: newsroom clips and your social library. AI teasers can be generated from your articles, and curated editorial video can fill the rest.

The player, a 300×250 and the playlist come as one module that you add to your article template once. In apps, the same experience runs through the Vortex SDK for iOS and Android.

Yes. On desktop the vertical player sits in the article with a 300×250 beside it and a playlist underneath.

Five formats: 16:9 video, 9:16 vertical video, linear display, linear vertical display and the 320×50 bottom wing. You choose which ones run, where and how often.

Yes. All formats run through the Vortex ad server, and you can plug in any demand partner or integration: Prebid.js, Prebid Server, OpenRTB, Google Ad Manager (GAM), Amazon TAM and more. We also offer curated demand from Vortex Media.

See It Running on Your Site

Send us a page and we will show you the vertical player with your own content.

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