Insights · Category
Planning, brand safety, measurement and buying premium inventory across screens.
Ads inside content people chose to watch benefit from attention, context and trust. How to plan, buy and measure placements in content-led environments.
Read article : Why content-led environments are better places for brand advertisingHow brand advertisers can reach mobile gamers with opt-in formats, brand-safe game environments and measurement that goes beyond installs.
Read article : Reaching gamers the right way: a brand advertiser’s guide to in-game adsPremium inventory is defined by quality signals and curation, not a high CPM. Learn what to look for and how to evaluate a programmatic marketplace.
Read article : What premium means in programmatic: curation, not just priceViewability and completion rate are useful quality signals but easy to misread. Learn how they're measured, how they get gamed and what to pair them with.
Read article : Viewability and completion rate: what they tell you, and what they don’tKeyword blocklists block good news and miss real risk. Here's why brand safety works better when it starts with where your ads can run at all.
Read article : Brand safety starts with supply, not blocklistsHow to plan one campaign across web, in-app and CTV: the role of each screen, frequency across devices, creative adaptation and consistent measurement.
Read article : One campaign, every screen: planning across web, in-app and CTVVertical feeds give brands a full-screen moment inside content people chose to watch. Here is how sponsored stories work and what makes the creative land.
Read article : Sponsored stories: how brands fit inside a vertical video feedWork with Vortex Media
Curated demand, respectful formats and experts who tune your setup with you.
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