Insights · Category
Where ad tech is heading and where Vortex Media is going.
Why publishers who lead with editorial experiences, and build monetization into them, earn more over time than those who lead with ad slots.
Read article : Content first, monetization second: why editorial experiences pay moreWhat owned-and-operated inventory means, why it can raise quality for a curated marketplace, and the conflicts any operator needs to avoid.
Read article : Why a marketplace should own inventory too: our view on O&OThird-party cookies no longer carry addressability. Here is how consent, context and first-party data fit together for publishers and buyers.
Read article : Addressability after the cookie: consent, context and first-party dataThe Vortex Media team is at DMEXCO 2026 in Cologne on 23 and 24 September. Here is what we are showing and how to set up a conversation with us.
Read article : We’re at DMEXCO 2026 in CologneOur team spent three days with publishing leaders at the Digiday Publishing Summit at the Ritz-Carlton Key Biscayne. Here is what we took away.
Read article : Notes from the Digiday Publishing Summit in MiamiWhy Vortex Media is growing from vertical video into a curated, cross-screen marketplace, and what that shift means for publishers and advertisers.
Read article : Beyond vertical video: why we’re building a curated marketplaceAdvertising demand rises and falls through the year. How publishers can plan inventory, floors and experiments to make the most of busy and quiet periods.
Read article : Planning yield around seasonality: busy quarters and quiet monthsWork with Vortex Media
Curated demand, respectful formats and experts who tune your setup with you.
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