Insights · Category
Vertical video, AI teasers and on-site video experiences.
What separates in-stream from outstream video ads, how each behaves on viewability, pricing and user experience, and when a publisher should use which.
Read article : In-stream vs outstream video ads: which to use whereA plain explainer: what vertical video advertising is, where it runs, which formats are involved, and how the inventory is bought and measured.
Read article : What is vertical video advertising? Formats, placements and how it worksHow to use video placements, playlists and next-up logic to keep readers on your site longer, and how to test and measure whether it works.
Read article : Recirculation: turning one pageview into a session with videoHow AI turns a written article into a short vertical video, where editors stay in control, and the guardrails that keep teasers accurate and on brand.
Read article : From article to vertical video: how AI teasers workVertical video isn't only for social apps. Here's why the format works on publisher sites, the UX principles that matter and what publishers gain.
Read article : Vertical video belongs on publisher sites, not just in social appsThe same video can succeed or fail depending on where it sits. A practical guide to the main placements for vertical video on publisher pages.
Read article : Where video belongs on the page: in-article, launcher and end of articleThe standards behind every video ad, in plain English: what VAST, VPAID, VMAP and OMID do, how they fit together and what publishers should ask for.
Read article : Video ad serving 101: VAST, VPAID, VMAP and OMID explainedViews and starts do not tell you whether a vertical feed works. These are the engagement and revenue metrics that do, and how to read them together.
Read article : Swipe-through, watch time and depth: measuring a vertical video feedAutoplay can lift video views or drive readers away. The difference is in the details: sound, visibility, data use and the reader's consent choices.
Read article : Autoplay, sound and consent: video UX rules that keep readersA video player is judged by the reader in the first two seconds. Speed, stability, sound, controls and what happens after the clip ends all matter.
Read article : What makes a video player good for the readerWork with Vortex Media
Curated demand, respectful formats and experts who tune your setup with you.
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