Insights · Category
ads.txt, sellers.json, supply paths and fraud prevention.
What GIVT and SIVT mean, how pre-bid and post-bid fraud checks work together, and which invalid traffic signals publishers should monitor.
Read article : Invalid traffic: how layered fraud checks protect both sidesA practical guide for buyers to shorten supply paths, read sellers.json and schain, and cut reseller hops without losing the inventory they need.
Read article : Supply path optimization from the buyer’s sideWhat ads.txt, app-ads.txt and sellers.json each do, how to write them correctly, and the common mistakes that quietly cost publishers demand.
Read article : ads.txt, app-ads.txt and sellers.json: a practical guide for publishersBrand safety avoids content no brand should appear next to. Suitability is about what fits a particular brand. Confusing the two costs news publishers revenue.
Read article : Content suitability vs brand safety: what’s the difference?Work with Vortex Media
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