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Monetizing mobile apps: formats, metrics, SDKs and app-ads.txt.
A practical checklist for iOS and Android teams adding a video and ads SDK: planning, privacy prompts, testing, staged release and monitoring.
Read article : Integrating a video and ads SDK: a checklist for iOS and Android teamsA practical plan for game studios: map ads to the core loop, protect paying players, set up demand and control creatives without harming play.
Read article : Monetizing a mobile game without hurting the player experienceA practical walkthrough of how an app SDK talks to Prebid Server, from stored requests and privacy signals to auctions, caching and rendering.
Read article : Prebid Server in mobile apps: how server-side bidding works in-appAn open SDK lets app publishers add ad networks and SSPs through standard protocols instead of shipping a new SDK for every demand partner.
Read article : One SDK, any demand: what an open SDK means for app publishersHow news and content apps can add editorial video through home rails and video sections, keep editorial control and grow the value of each session.
Read article : Video in news apps: bringing editorial video into the app experienceA practical guide to eCPM, ARPDAU and retention for app teams: simple formulas, how the metrics interact and which ones to optimize first.
Read article : App monetization metrics that matter: eCPM, ARPDAU and retentionHow to design rewarded video, interstitial and native placements in mobile apps that earn revenue without driving users away from your app.
Read article : Rewarded video and user-first formats for mobile appsApps don't have URLs, cookies or page tags. Here's how in-app advertising really works: SDKs, bundle IDs, app-ads.txt, device IDs and store rules.
Read article : In-app advertising: what changes when there’s no browserWork with Vortex Media
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