Vortex Media Insights
Practical thinking on programmatic yield, video, in-app, CTV and supply transparency from the Vortex Media team.
The same video can succeed or fail depending on where it sits. A practical guide to the main placements for vertical video on publisher pages.
Read article : Where video belongs on the page: in-article, launcher and end of articleMore ad slots rarely mean more revenue for long. Here is how to think about ad density per page and per session, and how to find the right balance.
Read article : Ad density and the reader: how many ads is too many?Vertical feeds give brands a full-screen moment inside content people chose to watch. Here is how sponsored stories work and what makes the creative land.
Read article : Sponsored stories: how brands fit inside a vertical video feedMany publishers run Google Ad Manager and wonder whether a second ad server for video makes sense. Here is how the two can work together without conflict.
Read article : Running a video ad server alongside Google Ad ManagerHeader bidding is not just for display. Here is how Prebid runs auctions for video placements, what changes compared with banners and what to set up carefully.
Read article : Prebid for video: how in-player and outstream bidding work on the webThe standards behind every video ad, in plain English: what VAST, VPAID, VMAP and OMID do, how they fit together and what publishers should ask for.
Read article : Video ad serving 101: VAST, VPAID, VMAP and OMID explainedPublishers already make vertical video for social platforms. Here is how to bring that library home, where you own the audience and the revenue.
Read article : Bring your social video home: repurposing vertical clips on your own siteViews and starts do not tell you whether a vertical feed works. These are the engagement and revenue metrics that do, and how to read them together.
Read article : Swipe-through, watch time and depth: measuring a vertical video feedAutoplay can lift video views or drive readers away. The difference is in the details: sound, visibility, data use and the reader's consent choices.
Read article : Autoplay, sound and consent: video UX rules that keep readersA video player is judged by the reader in the first two seconds. Speed, stability, sound, controls and what happens after the clip ends all matter.
Read article : What makes a video player good for the readerMost readers arrive on a phone, holding it in one hand. Here is how that should change the way publishers lay out articles, video and ads.
Read article : Designing article pages for thumbs, not cursorsWork with Vortex Media
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