Vortex Media Insights
Practical thinking on programmatic yield, video, in-app, CTV and supply transparency from the Vortex Media team.
A practical guide to eCPM, ARPDAU and retention for app teams: simple formulas, how the metrics interact and which ones to optimize first.
Read article : App monetization metrics that matter: eCPM, ARPDAU and retentionWhat owned-and-operated inventory means, why it can raise quality for a curated marketplace, and the conflicts any operator needs to avoid.
Read article : Why a marketplace should own inventory too: our view on O&OHow to use video placements, playlists and next-up logic to keep readers on your site longer, and how to test and measure whether it works.
Read article : Recirculation: turning one pageview into a session with videoThird-party cookies no longer carry addressability. Here is how consent, context and first-party data fit together for publishers and buyers.
Read article : Addressability after the cookie: consent, context and first-party dataWhat GIVT and SIVT mean, how pre-bid and post-bid fraud checks work together, and which invalid traffic signals publishers should monitor.
Read article : Invalid traffic: how layered fraud checks protect both sidesHow client-side and server-side header bidding differ, how to choose bidders and control latency, and what smart auction routing adds for publishers.
Read article : Header bidding, server-side auctions and smart routingHow to design rewarded video, interstitial and native placements in mobile apps that earn revenue without driving users away from your app.
Read article : Rewarded video and user-first formats for mobile appsThe Vortex Media team is at DMEXCO 2026 in Cologne on 23 and 24 September. Here is what we are showing and how to set up a conversation with us.
Read article : We’re at DMEXCO 2026 in CologneA practical starting point for web publishers moving into connected TV: content needs, distribution options, ad insertion basics and measurement.
Read article : CTV for digital publishers: where to startA practical guide for buyers to shorten supply paths, read sellers.json and schain, and cut reseller hops without losing the inventory they need.
Read article : Supply path optimization from the buyer’s sideOur team spent three days with publishing leaders at the Digiday Publishing Summit at the Ritz-Carlton Key Biscayne. Here is what we took away.
Read article : Notes from the Digiday Publishing Summit in MiamiA practical guide for ad ops teams on how ads affect LCP, CLS and INP, and the fixes that protect page speed without giving up revenue.
Read article : Monetizing without slowing the page: ads and Core Web VitalsWork with Vortex Media
Curated demand, respectful formats and experts who tune your setup with you.
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